OCLC has come up with a 290 pages report on findings and responses from an online survey.
"Perceptions of Libraries and Information Resources (2005)"
http://www.oclc.org/reports/2005perceptions.htm
Contents of the Report are:
* Introduction
http://www.oclc.org/reports/pdfs/Percept_intro.pdf
* Part 1: Libraries and Information Sources--Use, Familiarity and Favorability
http://www.oclc.org/reports/pdfs/Percept_pt1.pdf
* Part 2: Using the Library--In Person and Online
http://www.oclc.org/reports/pdfs/Percept_pt2.pdf
* Part 3: The Library Brand
http://www.oclc.org/reports/pdfs/Percept_pt3.pdf
* Part 4: Respondents' Advice to Libraries
http://www.oclc.org/reports/pdfs/Percept_pt4.pdf
* Part 5: Libraries--A "Universal" Brand?
http://www.oclc.org/reports/pdfs/Percept_pt5.pdf
* Conclusion
http://www.oclc.org/reports/pdfs/percept_concl.pdf
* Appendix A: Supporting Data Tables
http://www.oclc.org/reports/pdfs/percept_appa.pdf
* Appendix B: Sample Verbatim Comments
http://www.oclc.org/reports/pdfs/percept_appb.pdf
* About OCLC
http://www.oclc.org/reports/pdfs/percept_about.pdf
The findings indicate that information consumers view libraries as places to borrow print books, but they are unaware of the rich electronic content they can access through libraries. Even though information consumers make limited use of these resources, they continue to trust libraries as reliable sources of information.
I hope, this report would be useful for librarians in better planning their services and activities.
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