Journal article is now only the first step in disseminating one's work.

E-LIS - The rise and rise of citation analysis

With the vast majority of scientific papers now available online, the author describes how the Web is allowing physicists and information providers to measure
more accurately the impact of these papers and their authors. Provides a historical background of citation analysis, ISI's citation databases, and the impact factor. Discusses the strengths and weaknesses of Web of Science and other more recent citation data sources (e.g., Scopus and Google Scholar), the impact of the Web on citation analysis, and the emergence of new citation-based research assessment measures (e.g., h-index). Argues that the use of multiple Web-based citation tools allows more accurate visualizations of scholarly communication networks. Also argues that publishing a journal article is now only the first step in disseminating one's work.